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5 reasons why a good employee benefits platform is worth the investment 

Safeguarding your assets, your people and your customers | 3 minute read

As organisations grapple with rising competition for talent and escalating administrative burdens, investing in a strong employee benefits platform can help elevate your strategy and give you that competitive edge. This article outlines five compelling reasons such a platform can help drives engagement, efficiency, security and business performance. 

Key takeaways

1. A benefits platform can boost engagement by making offerings accessible, visible and mobile-friendly, helping attract and retain talent. 
2. It streamlines administration through automation, integration with HR systems, alerts and centralised updates. 
3. Through reporting, security, and compliance features, the platform enables data-driven optimisation and mitigates risks.  


Why does investing in a benefits platform matter?

As an employer, the cost of delivering meaningful benefits that provide value to your people can cost a very considerable amount. For the level of expenditure, you want to make sure that these benefits are being fully valued, understood and utilised by your workforce. 


71%

Of businesses expect to add technology to their benefits strategy to align with the needs of future generations.1

Source: Aon


21%

Of businesses without an online benefits platform plan to implement one by 2028.1 

Source: Aon

Why is a good benefits platform worth the investment?

Employee benefits platforms are a perfect way to make your benefits more accessible for your people, encouraging them to take control and enhance their wellbeing by utilising the great benefits you offer. However, it won’t just be your people that may be set to gain from a good employee benefits platform, it can also bring very valuable improvements to your business as a whole.

Here are 5 key reasons why incorporating a good employee benefits platform could be a worthwhile investment, and the advancements it could bring for your people, your business and your employee benefits strategy as a whole.

1. Engagement and accessibility

By making your benefits easily accessible, it’ll encourage your people to engage with them more and empower them to get the most out of the great products available to them.

Making sure your workplace benefits are widely known can also help you to stand out as a company that offers particularly good benefits to their people, allowing you to stand out from your competitors and thus helping you to attract and retain the very best talent.

Smartphones have leapfrogged laptops to become the most common device used to access the internet2, so making your workplace benefits mobile phone accessible on-the-go is another great way to further enhance the employee journey and experience. A consistent, reliable employee benefits platform means every member of your workforce receives the same exceptional experience – no matter where they are in the world.

2. Ease of administration

In their everyday lives, your people want technology that is simple to use, intuitive and accessible - why should the benefits technology you implement be any different? By selecting a platform that has these three key areas at its core, you will allow your business to effectively decrease the time and resource spent administering your benefits.

A good employee benefits platform can:

  • Automate and streamline the process of reviewing and approving benefit selections, as well as running key reports.
  • Integrate benefits with other internal platforms – like HR - so everything is centralised and you can share data much more easily.
  • Send handy alerts and notifications when anything relating to your benefits scheme needs actioning, so you’ll always be kept up to date.
  • Make it easier to update key benefit information, including links and videos, ready to be made immediately available to eligible employees.

3. Reporting

Through their decisions, your people are giving you key data that should be used to refine your workplace benefits strategy. A benefits platform will keep all your reporting in one place, helping you to answer important questions, such as:

  • Which benefits are particularly popular?
  • Which benefits might you be you wasting money by having?
  • Are there any trends or patterns that you can optimise?

By basing your workplace benefits strategy on the habits of your people, you can create a more personalised platform that has your people’s needs at its heart, which will in turn encourage your people to engage with and get more out of your employee benefits. Your platform can also display total reward, to show your employees exactly how much value they’re in receipt of in addition to just their salary, and If your people understand your employee value proposition, it will support the creation of a more motivated workforce.

4. Increased productivity

Using employee benefits technology will remove traditional data bottlenecks, allowing information to be shared much more easily between different sections of your business. This will enable your HR and payroll departments to collaborate and integrate much more seamlessly, which will streamline your processes, reduce your admin and help to increase overall productivity.

Furthermore, for end-users in both HR and payroll there is only one platform, reducing both training time and costs.

5. Security and compliance

We know how vital it is to keep your company data protected. Employee benefits technology can form a part of your commitment to upholding data security, which is why it is such a worthwhile investment. The less ‘distance’ your data has to travel and the less vendors it has to pass through, the less risk there is to your business.

  • Employee benefits platforms help to give you complete peace of mind, by enforcing measures like:
  • Encrypting all sensitive data
  • Providing multi-factor authentication (MFA) as standard
  • Ensuring the platform supports your commitment to GDPR compliance

Using technology to make your benefits more accessible can encourage your people to engage with them more and empower them to get the most out of the great products available to them.

Tania Parmar
Client Director

Let’s talk solutions

To discuss your needs with one of our employee benefits specialists and learn how we can help you design, deliver and manage an employee benefits strategy that drives value for your people and business, reach out to us today. 


General disclaimer

This insights article is not intended to address any specific situation or to provide legal, regulatory, financial, or other advice. While care has been taken in the production of this article, NFP does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the article or any part of it and can accept no liability for any loss incurred in any way by any person who may rely on it. Any recipient shall be responsible for the use to which it puts this article. This article has been compiled using information available to us up to its date of publication.


NFP contributors

Tania Parmar
Client Director


References

  1. Aon
  2. Ofcom

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