Up your safety game: 4 strategies to engage your people in health and safety

A safer workplace is a happier workplace¹, and a happier workplace leads to more productivity, according to a study piloted by Oxford University².

Creating a safe working environment for your people is crucial, not only for compliance with laws and regulations, but also for reducing operational costs, increasing employee satisfaction and retention, and boosting your company’s image.

The biggest barrier preventing organisations from establishing a positive health and safety culture is attitudes to the subject. While large corporations in the UK are taking health and safety more seriously than ever before, some smaller enterprises appear to struggle to promote and enforce good practices. Employees can find requirements burdensome or may hold the view that health and safety only contributes to ‘red tape’, leading to reluctance to carry out certain tasks³.

By implementing the engagement strategies below, you can embed a culture of health and safety within your organisation that stands the test of time and saves you money in fewer incidents and higher employee satisfaction.

1. Online learning and resources

Distributing online training and resources to your staff on a regular basis is perhaps the easiest, low-effort method of promoting safer work practices, and it doesn’t even have to cost you a penny.

In November 2023, an innovative government-backed campaign by the Health and Safety Executive called ‘Working Minds’, was launched in the UK⁴. The campaign encourages organisations to sign up for their free online learning platform, designed for employers and their employees to address work-related stress and mental health in the workplace.

For most low-risk workplaces, the biggest concern is how to look after their people’s health and wellbeing, with poor mental health recorded as the leading cause of work-related illness in the UK⁵. The Working Minds campaign brings the principles of risk assessment to life and is an easy way for SMEs to get started on their health and safety journey.

2. Recognition and rewards

Completed a fire drill that went without a hitch? Perhaps one of your employees promptly identified a potential hazard before it turned into an issue. It’s important to value their efforts to cultivate a strong safety culture. In doing so, you spread a message that it’s not just rules that must be followed, but a core business value that is celebrated, encouraging everyone to continue to prioritise health and safety.

3. Create an in-house safety committee

Fostering a proactive and collaborative approach to identifying, addressing, and preventing health and safety risks is a great way to get people to advocate and rally behind the subject. A safety committee should be led by the person(s) responsible for health and safety in your workplace, most likely your operations manager. However, it’s important to involve people from all departments and roles within your business, and this should be achieved through electing personnel⁶. After all, health and safety affects us all.

The Health and Safety Executive recommends considering the following issues:

• statistics on accident records, ill health, sickness absence
• accident investigations and subsequent action
• inspections of the workplace by enforcing authorities, management or employee health and safety representatives
• risk assessments
• health and safety training
• emergency procedures
• changes in the workplace affecting the health, safety and welfare of employees.⁷

4. Share the results of your health and safety audit

With health and safety regulations and industry ‘best practices’ evolving all the time, it’s important to know what you need to do to keep your employees safe and on the right side of the law. An audit will look comprehensively at how you are measuring up as a business against the regulations and requirements applicable to your business.

Being transparent about your audit results builds trust and confidence in your organisation’s dedication to maintaining a safe work environment. Accountability can drive a collective responsibility for safety and informs your employees about specific notes for improvement that should be on their radar.