Case study | Org transformation

Supporting a rapidly growing business through organisational change

Evolving leadership and structure while protecting culture

Client overview

Business type

Tech

Locations

Employees

100

Key outcomes

Senior leadership structure reshaped to support future growth
Internal talent promoted into key leadership positions
Clear organisational design aligned to long‑term strategy

The challenge

MyTAG had reached a pivotal stage in its growth. While the business remained proudly family‑run, its existing structure and leadership model were no longer sufficient to support the next phase of expansion. To move forward, the organisation needed to evolve its strategy, leadership capacity and ways of working, without losing the culture and values that had driven its success.

This transition required careful balancing. Internal leaders needed to step into new roles, the senior leadership team had to be reshaped, and selective external hiring was required to close capability gaps. All of this needed to be delivered while maintaining business‑as‑usual operations, sustaining momentum and ensuring existing employees felt supported through change.

Key challenges included:

Redesigning organisational structure without disrupting what already worked
Supporting the CEO to move into a more strategic leadership role
Reshaping the senior leadership team while maintaining trust and stability
Integrating new leadership roles within a close‑knit, family‑run business

Steve Foulger
Director of Organisational Change and HR Services

The solution

NFP partnered closely with MyTAG to deliver a structured organisational change programme built on trust, pace and flexibility.

Working as an extension of the leadership team, we met regularly to review progress, adapt direction and maintain alignment with business priorities. Organisational Design principles underpinned the programme, ensuring changes built on existing strengths while enabling transformation in both the short and long term.

Key elements of the programme included:

Supporting the CEO to transition into a more strategic, “hands‑off” role
Reshaping the senior leadership team to reflect future business needs
Promoting internal talent into key leadership positions, including Sales Director and Managing Director
Defining new leadership roles, responsibilities and ways of working
Aligning recruitment activity with organisational design and the wider change programme

Our agile approach allowed MyTAG to evolve its structure and leadership capability while preserving the values and behaviours that made the business successful.

The results

For their organisation

Structure aligned to growth

Delivered a redesigned organisational structure aligned to future growth ambitions.

Stronger leadership and accountability

Enhanced leadership capacity with clearer roles and accountability at senior level.

Improved strategic decision-making

Enabled more effective decision-making and sharper strategic focus across the leadership team.

For their people

Leaders developed internally

Supported internal leaders to step into more senior roles.

Clarity of roles and expectations

Provided greater clarity around responsibilities and performance expectations.

Engaged through partnership

Maintained strong engagement through a collaborative, partnership-led approach to change.

Grow confidently with organisation change support that protects culture

Discover how thoughtful organisational design and leadership evolution can help growing businesses scale sustainably, without losing what makes them successful.

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